Focused on Movement
MegaMovers is a company fueled by movement and the ease of moving cargo from point A to B, even G. They are all about simplicity and ease, so their clients can focus on the next ultimate endeavour. Their new identity focuses on the direct idea of transportation and movement from the get-go.
For a business that revolves around transportation, the need to make it more interesting emerged as many in the field aren’t friendly and noticeable. MegaMovers brings the fun into interaction with the brand elements thoroughly connected into the brand, too make all services a breath of fresh air.
The mood board, as part of the studio tradition and a fun journey through ideation and project expedition, explored many areas of transportation associated with MogaMovers, their brand promise and future projections. This paved way into understanding the importance of putting forward the main brand attributes, dressing them as the product to bring about the best message on what Megamovers is all about.
With an expanding visual language, design utilizes bright colours into iconography, animations and illustrations. Specially design animations for various purposes highlight the interactivity of the direction the brand is heading too, with more friendly service offerings tailormade for multiple client bases, the mainstream.
The corporate identity revolves around the strategy of ‘Kits’, which are designed to mimic and blend in with the user and their use case. This strategy focuses on the ease of managing print, distribution and allocation of documents and other corporate items. Grouped into 4 categories, Marketing Kit, Corporate Kit, Driver’s Kit & Delivery Kit.